Marle Women is a series that delves into the lives of inspiring women. Through thoughtful and intimate conversations, we uncover the unique journeys and perspectives that shape their stories.

In our latest edition, we sit down with Cat Chen, founder of Dulan Wine, whose journey has been shaped by the land and the people she holds close. From growing up among the vineyards of Paso Robles to forging a path through corporate communications, interior design, and now winemaking, her story is a testament to the beauty of evolution and the power of intention.

In this thoughtful conversation, Cat reflects on how her childhood shaped her passion for wine and the lessons she’s gathered along the way.

Let’s start at the beginning. Your journey with wine started early in Paso Robles. How did growing up there shape your passion for winemaking?

I’ve been immersed in the wine world since I was 10 years old. It’s been exactly 25 years this January since we’ve been making wine from our vineyard in Paso Robles. My dad has been my biggest inspiration to start my own journey in wine and by way of him, I’ve learned to love and deeply appreciate wine. It’s a universal language. A spectacular wine is a spectacular wine — you can’t deny it. Our vines were planted about 65 years ago by the family who is still our neighbor and friend. It’s incredibly special that the wines we create are all single varietal, single vineyard wines from our property we’ve loved for so many years.

Your career has taken you from the corporate world to interior design, and now into winemaking. Was there a pivotal moment that led you to make the leap? Or was it more of a gradual pull toward creating something of your own?

That said, I’ve always wanted to start my own company and build a brand. I’ve been lucky enough to work with some of the most brilliant minds who have built empires — and working alongside them have been the greatest gift and source of inspiration. My career has gone in so many directions, but I’m a big believer that they have all led me here.

I was in the corporate comms world representing companies like Facebook and Kickstarter, then moved into the interior design world and joined Amber Interiors at a pivotal point, where I was lucky enough to help build a consumer brand by way of marketing, licensing, and co-writing two best selling books. I was the VP of Brand and Marketing at Amber Interiors for 5+ years, then decided to take the leap and start my entrepreneurial journey.

I’ve taken bits and pieces from every job I’ve had (corporate tech PR, hospitably PR, interior design branding and marketing, retail marketing) and applied it to this. While the jobs are completely different, I’m learning that you can find a through line between industries and skills. At the end of the day, running and managing a company is about communication, respect, self-discipline, and organization.

Starting a new venture is always an adventure—and often a daunting one. What has been the most surprising or challenging aspect of stepping into the wine industry? Is there something you wish someone told you before you began?

It’s not so much about what I wish someone told me, but it’s the support from entrepreneurs around me (in all fields) who remind you that it’s all a bit daunting and you’re not alone. The wine industry is tough — I knew that going in. It’s about how I build up the courage to tackle it.

Your style seems to reflect the same thoughtful approach you bring to your work. How would you describe it, and how has it evolved over the years?

I’m a bit of a chameleon when it comes to style — it changes by my mood and the situation. You’ll find me in jeans and a tee most days, and I can go anywhere from classic and tailored to a bit edgy and cool. I love switching it up as life evolves. I’d say I dress to my season’s of life — it’s constantly evolving.

At the end of a busy day, how do you reset and find balance?

Cooking, podcasts, and reading. Most of my days are behind the computer or on my phone, so my favorite thing to do is to get off screens. When I work from home, I love cooking an early dinner while listening to a podcast. Then I read before bed. Fun fact, I don’t own a TV in my home! I realized by not having TV as an option redirects me to reading, writing, and cooking, which I personally enjoy more than TV.

Dulan is such a beautiful name. Tell us about its significance.

I chose the name Dulan, a Taiwanese village on the Southeastern shore of the island that holds a special place in my father and my hearts. When people ask me what Dulan means (usually the first question), I get to tell them about Taiwan — the culture, the food, the landscape. Then, I talk about the wine, which leads me to talk about the grapes and our property that we’ve owned and operated since 2000. I remember calling my best friend while driving to my first sales meeting for Dulan. I was so nervous and didn’t know what to expect. She reminded me that I don’t have to think twice about my story — it’s my life and I know how to answer the questions. No need to study or refresh my memory on facts. I think about that before every meeting now!

Finally, let’s talk about the perfect day. What does it look like for you right now?

My perfect day changes with the seasons, but right now, I love, love, love a slow morning. I’m talking very slow — I could stay in my robe all day! I’ll always start my morning with a matcha and ease into the day. I love writing in the mornings when I feel fresh and rested. I always feel my best by moving my body with a walk or tennis, and I love the farmers markets in my neighborhood which I go to multiple times a week. There is nothing better than a stocked fridge with local produce!! I love cooking an early dinner and sitting by my fireplace with a bottle of Dulan. I rarely leave my house in the winter and I’m very content with embracing this slow season.

LA RECOMMENDATIONS

Favourite art gallery? Francis Gallery

Restaurant? All Time and L'Original Petit Trois

Coffee or tea—and your favourite spot to grab it in LA? Currently a matcha latte girl! I prefer to make them at home every morning, but Sua Superette if I’m out and about.

Best spot for a glass of wine? My house, of course ;)